Brookshires

Brookshire Grocery Company, founded in 1939, has grown into a chain of 135 Brookshire's and Super 1 Food supermarkets in Texas, Arkansas, Louisiana, and Mississippi. The company also owns two distribution centers, a dairy, a fleet of nearly 350 trucks, and bakery, ice cream, drink, and ice manufacturing facilities.

Discount and Promotions Management

Problem
CPG manufacturers offer advertising promotions that result in discounts and rebates but only if properly tracked, accounted for and processed in a timely manner. Brookshire's previous process was manual and paper-based, requiring substantial labor investment. Deadlines were often missed resulting in lost revenues.

Solution
Brookshires now uses a Savvion BusinessManager process to capture promotions information when they are received from the manufacturer. The process then automatically tracks the supporting advertising information, captures from the Brookshire mainframe the product sales data and generates the reimbursement reports to the manufacturer. Rules monitor the process and alert managers to delays and pending deadlines.