The Business Face of SOA = BPM
How many times have you heard that SOA is the next big thing? It’s particularly fascinating how the perspectives of customers and vendors evolve on “the latest thing” and where they find the value. The Service Oriented Architecture (SOA) wars have been interesting to watch for exactly this reason. Integration vendors, pure-play BPM vendors and leading application platforms all have an SOA story. The major vendors have focused education efforts on teaching people what SOA is, and how it can make their infrastructures more “agile”. And while attendance in forums on the topic is still high, SOA strategy and execution is failing in many companies.
Technologists know that Service-oriented architecture (SOA) promises to give organizations a way to mix and match services for more agility – by relying less on packaged apps and more on reusable services. But you may be scratching your head on how to sell this premise to business people who just see another technology acronym with huge dollar signs attached. Start speaking their language and show them how business process management (BPM) allows everyone to solve real, quantifiable business problems via an SOA strategy.
SOA Is SOL Without BPM
ITProNews, March 13, 2007
By Rob Risany, Director of Product Marketing, Savvion
Being in marketing, it's particularly fascinating how the perspectives of customers and vendors evolve on "the latest thing". The SOA wars have been interesting to watch for exactly this reason. Integration vendors, pure-play BPM vendors and leading application platforms all have an SOA story. Education focuses attempt to teach people what SOA is and how it can make their infrastructures more "agile". And while attendance in these forums is still high, SOA is failing in many companies. Read More
Reports and Whitepapers – SOA = BPM
See what Forrester has to say about best practices with SOA: Download the report
SOA and BPM – Sides of the Same Coin
SearchWebServices.com
June 29th, 2006
Special Report: BPM inside the belly of the SOA whale Part 3
SearchWebServices.com
June 22nd, 2006
Special Report: BPM inside the belly of the SOA whale Part 2
SearchWebServices.com
June 15th, 2006
Special Report: BPM inside the belly of the SOA whale Part 1
SOA and BPM Webcast Archive
SOA? So What! Why You Should be Talking Process Management to Sell Your Vision
Join Forrester’s John Rymer and Savvion’s Rob Risany in a great discussion about how smart technologists know that to sell SOA, they really need to be talking “process management” to the business. See how leading companies start with BPM in order to sell the SOA vision – so they can get business people to be more specific in what they need out of their systems in order to obtain measurable efficiencies and improvements. You’ll learn how talking BPM to the business instead of SOA can help you prove value and fund your architecture planning. Here’s how:
SOA promises a clean, agile enterprise. And no one will argue that “more control” and “more flexibility” are noble goals – but they mean different things to IT than they do to the business: IT wants architectural flexibility, reduced maintenance costs, and reusable services; Business people want to process orders faster, improve product quality, or cross-sell more products and services. Learn how industry leaders are using BPM to give business people a role in the enterprise SOA strategy - changing SOA from a techno-buzzword into business reality.
- Learn the common causes to why SOA initiatives fail and how to avoid them
- Discover why the business doesn’t care about SOA, but does care about process improvement
- Construct a baseline definition for key SOA strategy components that business people can understand
- Learn how BPM can serve as a translator between IT and the Business so everyone gets what they want
- Hear first-hand how leading organizations get executive buy-in for their SOA initiatives by presenting them in a process context to show real, measurable business results
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